Unified Brand curriculum
Rare Latin America (Mexico, Colombia)
Blended-learning curriculum:
Textbook, lectures, Presentations, activities, EVALUATION
Rare’s Latin America Program Director Itala Yepez and I developed a “unified” brand marketing plan for a watershed protection campaign launched at seven different regions of Colombia. I created a system to aggregate qualitative data from all seven sites and map it to specific outputs to make a unified brand. The Latin America team and I wrote new curriculum (translated into Spanish) to implement the new process. I developed and taught classes in:
Social Marketing Strategy
Target Audience Research
Creative Brief
Campaign Brand
Message Design
Marketing Mix
Principles of Design
Material Production
Click on the links below to see examples of the course presentations and lesson plans.
Creative Brief Lesson Plan
Marketing Mix Lesson Plan
Marketing Mix Evaluation Sheet
Social Marketing Strategy Lesson Plan
Social Marketing Strategy (English)
Campaign Brand Lesson Plan
