SOCIAL MARKETING Campaign Review - Ecuador
Cuenca, Ecuador 2013
MID-CAMPAIGN REVIEW, In-person:
lectures, Presentations, activities, Evaluation
I was invited to participate in a four-day social marketing workshop as a brand & marketing consultant for the Rare Latin America team in Quito, Ecuador. The workshop was organized to assist 12 social impact marketing campaigns of GUAD 10 from Peru, Ecuador, Colombia and Mexico in evaluating their progress and map out a two-year strategy for each. My job was to evaluate each campaign’s current Social Impact Marketing strategy - with attention to brand, message, positioning, and audience outreach - and give each a recommendation report.
The image gallery above is my report for Luis Hernandez’ site in Mexico, click the left and right arrows on the side to advance pages.
The Image gallery below is my post-workshop report to the Rare Leadership team, click the left and right arrows on the side to advance pages.
