SOCIAL MARKETING Campaign Review - Colombia
Cali, Colombia 2017
MID-CAMPAIGN REVIEW, In-person:
lectures, Presentations, activities, Evaluation
A three-day review workshop to evaluate the progress of seven social impact marketing campaigns in Colombia (using our new unified brand campaign strategy) and map out a twelve-month strategy for each.
My role was to evaluate the current Social Marketing strategy at each site - with emphasis on the brand, message, positioning, and audience outreach - and give recommendations for their upcoming year strategies. In addition to the evaluations, I gave two lectures: Strengthening the Campaign Brand and Tips for Campaign Communications.
The image gallery above is my report from the workshop to the leadership team and Rare staff, click the left and right arrows on the side to advance pages.
The image gallery below are the slides from my lecture Tips for Campaign Communication, click the left and right arrows on the side to advance pages.
