SOCIAL IMPACT MARKETING CURRICULUM
Blended-learning curriculum
Textbook, lectures, Presentations, activities, Certification packets, VIDEOS
I was part of the team that revised the training curriculum for social marketing courses used in 4 global offices from 2011-2013. I rewrote the modules and modified the activities for the following courses:
Creative Brief
Evaluating Potential Social Marketing Activities
Media
Campaign Brand
Campaign Materials
Campaign Documentation
The Image gallery on the right are sample pages from the curriculum. It is not the full textbook.
Click the left and right arrows on the sides to advance sample pages.
As part of the curriculum revision, I produced the video below to spotlight the key learning objectives from eight social impact marketing campaigns trained on the new curriculum. Click on the arrow in center to play the video.
