SOCIAL Marketing Workshop - COlombia
2017
In-person curriculum:
lectures, Presentations, activities, Evaluation, Certification
in 2017 I helped the Rare Colombia team conceptualize and produce a workshop to introduce the concepts of social impact marketing to 12 communication professionals in the Colombian government agency CVC, whose mission is roughly similar to the EPA. I worked with Rare Country Director Itala Yepez and Training Director Carlos Gamboa to develop a workshop that would give the CVC communications department the basics of Social Impact Marketing and behavior change goals. This would enable them to better support the efforts of the seven social impact marketing campaigns already in progress, and the upcoming eight new campaigns.
In addition the workshop design, I led the courses on:
Behavior Change in Conservation
Introduction to Social Marketing
The Benefit Exchange
Introduction to Brand
The Brand in Social Marketing
Brand Management
“Brand in Social Marketing” lecture, Colombia 2017
The Image gallery above is a sample of slides from the Introduction to Brand lecture, click left and right arrows on the side to advance slides.
The Image gallery below is a sample of slides from the Brand Management lecture, click left and right arrows on the side to advance slides.
